Russ — built for our conversation about messaging that converts Microsoft-first buyers.

Your hero doesn't lead with your biggest differentiator.

Ironclad and DocuSign own the "AI" and "enterprise" narrative. Contracts 365 could own "the only CLM built into the tools you already use" — but that message is buried below the fold.

Microsoft-first CLM · SharePoint repository · Dynamics & Salesforce sync · 30-Sec Contracting

What visitors see today vs. what could convert more

Current hero

AI-powered contract management software for businesses that run Microsoft 365.

Discover the power of contracts every day with Contracts 365®.

Could apply to many CLMs. The Microsoft-native edge is implied, not asserted.

With Microsoft-first positioning

The only CLM that lives inside Microsoft 365 — no new platform, no data migration, no leaving the tools you trust.

Microsoft-first buyers get it instantly. Demo quality and volume improve.

Alternative headline angles

  • Option B: "Contract management that stays in your Microsoft tenant. SharePoint, Dynamics, Salesforce — one ecosystem, zero silos."
  • Option C: "AI-powered CLM built into the Microsoft 365 you already use. Ironclad and DocuSign weren't made for Microsoft-first companies. You were."

Small fix, big polish

A quick typo we spotted — "Al" instead of "AI" — in a few places on the site:

Current (typo)
  • Al Extraction
  • Al Companion
  • Exploring Al and CLM
Should be
  • AI Extraction
  • AI Companion
  • Exploring AI and CLM

Quick fix, but worth catching before the March 24 webinar.

Where you could win

Ironclad and DocuSign lead with AI and enterprise scale. Your FAQ already says it: they "weren't designed for Microsoft-first companies." That contrast could live above the fold — and own the narrative for Microsoft-centric buyers.

1 Visitor lands → hero doesn't assert Microsoft-native
2 Could bounce before seeing differentiator
✓ Lead with Microsoft-native → better demo quality, stronger pipeline fit

How Growth Experts fits in

  • Strategy and execution — Translate big ideas into shipped assets that drive pipeline. We show up like an internal strategic team — not just another vendor executing tasks.
  • Full-funnel growth — Copy, CRO, messaging, ads, outreach. We helped Don Wiid at CRM Insights get campaigns delivered that were stuck for a year with his last provider.
  • Discovery to 90-day blueprint — 45-minute structured discovery to diagnose growth, clarify decision path, and agree on one main goal. Then a tailored plan with three key results.
  • Value over motion — As you've said: paying for motion instead of momentum is a problem in contracts and marketing alike. We focus on what actually moves pipeline.

We built this page as a proof of concept. On a discovery call we'd apply this lens to your funnel and come back with a 90-day blueprint.

See how we'd apply this to your funnel

We'll map your funnel, sharpen your messaging, and come back with a 90-day blueprint — one goal, three key results.

Book a 45-minute discovery

No pitch — we'll apply this lens live and decide together if there's a fit.

Book a call